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Expertise

A CONFIDENT POINT OF VIEW FROM A MULTIFACETED
SKILL SET SHAPED BY 20+ YEARS OF EXPERIENCE
WITH BOTH QUALITATIVE AND QUANTITATIVE RESEARCH.

A CONFIDENT POINT OF VIEW FROM A MULTIFACETED
SKILL SET SHAPED BY 20+ YEARS OF EXPERIENCE
WITH BOTH QUALITATIVE AND QUANTITATIVE RESEARCH.

Remarkable results are not discovered by chance.

It takes intelligence. Through cultivating a culture of constant improvement, CRUNCH focuses on generating strategic insights that will propel your business forward. We become intellectually invested in your brand, allowing our researchers to dig deeper.

It takes a unique mindset. We discover the stories behind your brand, opportunity or situation, and offer advice to identify creative solutions.

It takes experience. CRUNCH has a far-reaching history of successes at dozens of leading national and international businesses.

Remarkable results take a strong point of view. It comes down to CRUNCH.

 


A CONFIDENT POINT OF VIEW FROM A MULTIFACETED
SKILL SET SHAPED BY 20+ YEARS OF EXPERIENCE
WITH BOTH QUALITATIVE AND QUANTITATIVE RESEARCH.

industries

  • Financial services (Banking, Wealth Management, Insurance, Group Savings & Retirement)
  • Restaurants (QRS, FSR, Fast Casual chains)
  • Real Estate
  • Digital Media & Publishing
  • Utilities & energy services
  • Telecommunications
  • Retail
  • Tourism & recreation
  • Consumer healthcare

research themes

  • Customer satisfaction, loyalty & retention
  • Product, service, offer & menu optimization
  • Market segmentation or profiling
  • Web evaluation
  • Branding, messaging & communications
  • Usage & attitude surveys

techniques

  • MaxDiff (best-worst scaling)
  • TURF analysis
  • Choice-Based Conjoint (CBC) analysis
  • Key driver quadrant analysis of importance & performance
  • Perceptual mapping
  • Bivariate & multivariate statistical techniques
  • Focus groups & IDIs

If you are just looking for a ‘Yes-man’ that will hand-hold you to mediocrity, then Bob is not the right person for you. However, if you want game-changing ideas, recommendations for practical and reasonable tactics, and real measurable business results, you will be hard pressed to find a better business partner than Bob.

Nelson Pascua